{"id":420,"date":"2020-06-25T16:20:34","date_gmt":"2020-06-25T20:20:34","guid":{"rendered":"https:\/\/1abeee9791.nxcli.io\/blog\/?p=420"},"modified":"2026-03-18T03:00:19","modified_gmt":"2026-03-18T07:00:19","slug":"new-directions-ahead","status":"publish","type":"post","link":"https:\/\/litiholo.com\/blog\/2020\/06\/25\/new-directions-ahead\/","title":{"rendered":"New Directions Ahead"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

\nDear Hologram Community,
<\/p>\n\n\n\n

LitiHolo is entering a new phase, and I wanted to share with you the exciting new directions we\u2019re planning for our hologram technology, and some of the hard choices we\u2019ve needed to make as a result.
<\/p>\n\n\n\n

What’s going on?<\/strong><\/p>\n\n\n\n

You have been part of the passionate group that has helped bring holography to new levels, with our Hologram Kits being used in homes, in schools, and even being sold in Barnes & Noble stores worldwide.
<\/p>\n\n\n\n

But when we look at where we want to go in the future of our hologram technology, we see that we are currently only in the photographic equivalent of “still life” photography.  In the same way that photography had to move beyond putting your head under a big black hood to take images of apples and bananas, we need to move beyond the simple holograms of small, inanimate objects.  We want more!
<\/p>\n\n\n\n

How do we get there?<\/strong><\/p>\n\n\n\n

To make things like hologram portraits and holograms of 3D digital content, we have been developing and designing a 3D printer for holograms\u2014a 3D Hologram Printer!  In the same way that Makerbot changed the 3D printing world by letting anyone print 3D objects, we believe that LitiHolo can change the way we see the world by letting anyone<\/em> print 3D holograms.
<\/p>\n\n\n\n

In order to do this, we need to be absolutely focused!  No one has ever created a product like this before.  And to do it properly and in the short time frame we have envisioned means we have to make some difficult decisions\u2014we have decided to cease production and sales of the hologram kits indefinitely.<\/strong>
<\/p>\n\n\n\n

Wait, what?<\/strong><\/p>\n\n\n\n

We did not come to this decision lightly.  In particular, we agonized over how this will impact the amazing hologram community that has been so passionate about our hologram kits and such champions of LitiHolo.  But I am confident this is the right choice for us, and the only way to move LitiHolo and our great hologram technology to the next level.
<\/p>\n\n\n\n

As a result, we will stop production and sales of all of our hologram kits, full-color kits, and upgrades on July 31, 2020.<\/strong>
<\/p>\n\n\n\n

Details<\/strong><\/p>\n\n\n\n

We will not be stopping production and supply of our LitiHolo hologram film. This will continue to provide hologram film support for our existing kit customers, as well as all educational and commercial users.  We will honor all kit product orders that are placed on or before July 31, 2020.  We will also continue support for all of our kit products even after production and sales have stopped, providing technical support, replacement parts, additional film purchases, etc.
<\/p>\n\n\n\n

What’s next?<\/strong><\/p>\n\n\n\n

While this choice has been hard, I believe that some amazing new opportunities lie ahead for LitiHolo and the hologram community, like the ability to make hologram portraits, create holograms from digital 3D content, and even capture outdoor scenes.  Our upcoming 3D Hologram Printer will open up a whole new area of hologram possibilities, and we can’t wait to share it with you.
<\/p>\n\n\n\n

We want to get this out and into your hands as soon as possible, so hopefully you won’t have to wait too long.  We’ll send you updates on our progress periodically, and ask for help and input as we get closer.
<\/p>\n\n\n\n

If you have any questions or comments on our new direction, hit reply now, and we’ll follow up directly.
<\/p>\n\n\n\n

Thank you for being a part of the hologram community and joining us on this next exciting step for LitiHolo!
<\/p>\n\n\n\n

– Paul Christie
Founder
LitiHolo<\/p>\n\n\n\n

www.litiholo.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dear Hologram Community, LitiHolo is entering a new phase, and I wanted to share with you the exciting new directions we\u2019re planning for our hologram technology, and some of the hard choices we\u2019ve needed to make as a result. What’s going on? You have been part of the passionate group that has helped bring holography […]<\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":1,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions\/422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/media\/421"}],"wp:attachment":[{"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/litiholo.com\/blog\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}